King James, also know as Lebron is opening a new lifestyle/clothing store called Unknwn. The grand opening of the store is set to be around the fall of 2011 (around October or early November) at Aventura Mall. Unknwn, which Lebron has been working on for years was suppose to open in his hometown of Akron, Ohio. However, since his he moved to Miami, the location has changed. The store will be divided into a store and art gallery. Also, the store will include books, art, footwear (which includes Lebron own line), and other fashion brands such as B.B.C (Billionaire Boys Clubs, Nike Sportswear, Japanese fashion brands, OriginalFake A.P.C, and Unknown shirt designs along with collaborations.
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